SEO Tools Every Business Should Be Using in 2017

Many have tagged 2017 as a year of change in the SEO world. A lot of things have to be done differently by website owners that seek to maintain their visibility on search engines. Since high ranking on search engines is an important marketing tool for a business owner, then understanding how to maximize SEO contents would be a great advantage.

And to understand and optimize SEO in 2017, there are some great tools that website owners must learn about. These tools would help business owners to work smarter when implementing SEO techniques and it would minimize avoidable waste of time and resources. So, to assist you with your search engine optimization goals, I have compiled some great SEO tools that should be in your toolkit.

Google Analytics

If you are conversant with search engine optimization, then you have heard about Google Analytics. It is safe to say that it is one of the best SEO tools that you can leverage on. Looking for a way to understand your site visitors, Google Analytics is what you need.

With this SEO tool, you will get insight to what visitors to your website are searching for, how often they visit your page and the number of minutes or hours that they spend on your page. Google Analytics reveals how much traffic you are getting on your site so that you can decide on whether you need to gain more visitors or not.

GTMetrix

One of the ways that you can stay relevant in search engine optimization is to ensure that your site is mobile-friendly and loads quickly. And with GTMetrix, you can determine the speed at which your website loads. In addition to that, you can use this tool to run a diagnosis on your site, so you know how to improve on its output to influence a higher ranking on search engines.

Screaming Frog SEO spider tool

This SEO tool is one that really needs to be in your toolbox. It works as your site’s auditor. Once you download it, all you have to do is input your web address and allow it to take a spin through your site. It will show all that has happened on your website and reveal details about page titles, redirects, meta tags, internal backlinks, error status codes, and much more. You can identify areas that you need to improve on and subsequently, import the report to CSV.

Google Search console

If you think you want to know how your web page appears in search engines, then Google Search console has got you covered. With this tool, you can view your site as it appears on search engines, and you will also learn how to make your site interact better with its users. It reveals errors on your site and successful clicks to your page. SEO experts believe that minimizing errors and making your site more user friendly can enhance the visibility of your website in the search engine.

Google trends

The ability to analyze the new trends of things, especially businesses, equips you with the opportunity to realign your priorities to fit into the future techniques of building a consistent online presence for your business. And that is where Google trend fits in.

This SEO tool shows you the difference between what people searched for on the internet a few days or weeks ago and the information they are currently searching for concerning the theme of your website. With this, you will know how to keep updating your content and the relevant topics for new contents. It’s basically about finding the trending topics and providing detailed answers to them.

SEMrush

If you need a perfect keyword research tool, then get this app. With this tool, you will find the trending keywords in your niche. Then, you will find suggestions of similar keywords that make your content look creative. Furthermore, you will be able to view fast paced sites that have already spun the keywords into their contents and how it has boosted their rank on search engines. And for the money lovers, SEMrush shows you the per click worth of a trending keyword.

Grammarly

Based on recent developments, SEO is set to favor quality over quantity. So, it means that you can’t just write anything, stuff it with the right keywords and score a cheap visibility on search engines. It does not work that way anymore.

Now, you need to incorporate smart linguistics over keywords, and the best app that can assist you with that is Grammarly. This app identifies grammatical errors in your contents and suggests the right words. Also, when you use this app, you will learn how not to repeat keywords unnecessarily. In addition to that, Grammarly teaches good word pair.

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